Custom CRM
We build CRM software from scratch for teams that have outgrown spreadsheets and seat-based products. Leads, companies, deals, tasks, roles, and reporting are modelled the way you sell and deliver.
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Operational in <1 Week
Not a workshop pack. Not months of planning.
We ship the first version of the workflow that matters most — login, the job that hurts today, and something your team can actually use.
Your first version is live and operational in less than a week. Then we keep building on software that's already in use.
02
10+ years maintaining and growing apps.
That experience is the knowledge behind a first version you can use — and behind every version after it. We know how to keep software stable, extend it, and change it when the business does.
Stages include operations, inventory, or professional delivery. A generic deal board drops the work that actually closes revenue.
Sales, managers, and specialists need different records. Off-the-shelf roles force workarounds or oversharing.
Dashboards count activity. Leadership still exports to a spreadsheet to see what is real.
Won deals live in one product. Projects, portals, or orders live in another. Staff retype the customer.
Capability
People enter as a lead, a referral, or an existing client — and stay one record. History, owners, and the next action sit on the person, not in a side spreadsheet.
Parent accounts, sites, and buying groups modelled as they actually exist. Contacts belong to the company; the company is not a tag on a person.
Pipelines that include the operational steps a generic board drops. A stage means something in the business, not a label sales invented to look busy.
The next action has an owner and a date, on the deal or the account. Follow-ups are not a private reminder in someone's inbox.
Sales, managers, and specialists see the slice of work their job needs. The CRM is not one flat list that everyone is expected to ignore politely.
Record-level access so oversharing is not the workaround. Who can see, edit, or export is part of the product, not a hope.
Live views of pipeline, workload, and the numbers the team already works from — not a slide of activity metrics nobody believes.
Leadership can answer what is real without exporting to a spreadsheet. Reports follow the same objects the team uses every day.
Assignments, stage changes, and reminders designed as operations you can explain. No maze of hidden recipes that only one person understands.
The person who needs to act hears about the change. Everyone else does not get a firehose of noise.
Email, accounting, a client portal, or ecommerce sharing the same customer through APIs — not another copy of the record.
Exceptions, handoffs, and stages that off-the-shelf CRM refuses to hold. The software follows the work, including the messy bits.
Approach
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Project pricing
Every build is scoped against your workflow and integrations. The ranges below are starting anchors so you can see the commercial scale of the work — not a promise that every project costs the same.
Scope depends on records, roles, automations, and integrations.
MVP
From $2,000
Core records, one sales process, live in one week.
From $2,000
Standard
From $5,000
Multiple processes, roles, automations, and dashboards.
From $5,000
Enterprise
From $15,000
Complex workflows, deeper integrations, and custom modules.
From $15,000
Pricing reflects storefront count, catalogue complexity, integrations, and operational logic — not a theme install.
Custom
From $6,500
Single storefront with core commerce: catalogue, cart, checkout, and admin.
From $6,500
Advanced
From $12,000
Storefront plus operations, accounts, inventory, shipping, and integrations.
From $12,000
Complex
From $20,000+
Multiple storefronts, centralized operations, providers, and advanced business logic.
From $20,000+
Final cost depends on roles, documents, messaging, and connected systems.
Starter
From $4,000–$5,000
Secure login, dashboard, and core self-service.
From $4,000–$5,000
Business
From $7,500
Documents, requests, notifications, and account tools.
From $7,500
Advanced
From $15,000
Payments, CRM links, audit logs, and custom workflows.
From $15,000
Every application is scoped individually. This is a starting point, not a package.
Starting point
From $5,000
A focused web application around a defined workflow.
From $5,000
Scope depends on records, roles, automations, and integrations.
MVP
From $2,000
Core records, one sales process, live in one week.
From $2,000
Standard
From $5,000
Multiple processes, roles, automations, and dashboards.
From $5,000
Enterprise
From $15,000
Complex workflows, deeper integrations, and custom modules.
From $15,000
Pricing reflects storefront count, catalogue complexity, integrations, and operational logic — not a theme install.
Custom
From $6,500
Single storefront with core commerce: catalogue, cart, checkout, and admin.
From $6,500
Advanced
From $12,000
Storefront plus operations, accounts, inventory, shipping, and integrations.
From $12,000
Complex
From $20,000+
Multiple storefronts, centralized operations, providers, and advanced business logic.
From $20,000+
Final cost depends on roles, documents, messaging, and connected systems.
Starter
From $4,000–$5,000
Secure login, dashboard, and core self-service.
From $4,000–$5,000
Business
From $7,500
Documents, requests, notifications, and account tools.
From $7,500
Advanced
From $15,000
Payments, CRM links, audit logs, and custom workflows.
From $15,000
Every application is scoped individually. This is a starting point, not a package.
Starting point
From $5,000
A focused web application around a defined workflow.
From $5,000
Keep the CRM in sync with finance, email, and other systems you already run.
API integrations
Give customers a login that reads from the same records your team uses.
Client portal development
Keep the CRM hosted, patched, and open to the next workflow change.
Software maintenance
First working version in about a week, production-ready in around three weeks when the scope is clear — and what pushes a build longer.
Read article
The data map, a first version in seven days, two weeks on a presented roadmap, and what leaving HubSpot actually costs.
Read article
Budget bands, cost drivers, and a first release that ships — the numbers behind a custom CRM project.
Read article
A first working version can be live in one week. A production-ready custom CRM for a well-scoped project typically takes around three weeks. Complex systems, heavy integrations, and messy data migration take longer. How long custom CRM development takes breaks down the phases.
MVP CRMs start from $2,000 and ship a usable first version in one week. Standard builds start from $5,000, and enterprise systems from $15,000. Price follows records, roles, automations, integrations, and data migration. The custom CRM development cost article breaks the bands down.
Only if those products are now the constraint. If your process is mainstream, buying is usually faster. Custom CRM development is for workflows those products cannot hold without expensive distortion. If you are already leaving HubSpot, the HubSpot to custom CRM migration guide covers the data map, the first week, and cost.
Yes, when the source is understandable. Migration is scoped as part of the project so go-live is not a manual retype of every account. HubSpot exports are mapped, tested, and cut over in the same first week — see the HubSpot to custom CRM migration guide.
No. A custom CRM is a project, not a per-seat product. You pay to have it built. There is no per-seat licensing on the application itself.
Share the workflow, the current tools, and the outcome you need. We will come back with a scoped project estimate — not a generic package.
